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Our Methodology

Unacast从智能手机和移动应用程序中收集汇总的GPS数据, 在用户同意的情况下(正规买球app排行所有的数据在正规买球app排行经营的市场上都是符合隐私的). 然后,为了提供准确的位置信息,正规买球app排行对数据进行分析和上下文化, which can be used for: advertising, audience segmentation, competitive landscaping, urban planning, 并大致理解基于人的运动分析, 例如迁移模式和基于区域的人口变化.

Connected orange cubes

How we collect and aggregate our data

Four cubes in a diamond shape

Gather

Unacast从超过1.3亿部智能手机和移动应用程序中收集汇总的GPS数据, with opt-in consent from users.*

Seven white cubes, two orange cubes in a diamond shape

Extrapolate

As we only capture a share of the US population, 正规买球app排行需要推断出正规买球app排行的数据来更准确地代表美国的总人口.

Nine white cubes in a diamond shape

Correct

供应波动通常发生在位置数据行业,因此区分自然发生的趋势(高峰和低谷)与供应变化的结果是很重要的.

* Unacast的所有数据在正规买球app排行运营的市场上都符合隐私保护要求.

Area Data

地图一经发布就已经过时了——这就是为什么正规买球app排行投入大量资源更新和改进正规买球app排行的数字地图集,以反映不断变化的世界. 具有各种独特的规模和视角可用, 正规买球app排行几乎可以从任何角度看到正规买球app排行的位置数据.

Map Brand Locations

Brands + Locations

With coverage of 4,500 brands and 1.500万个兴趣点,正规买球app排行可以发现单个地点或整个品牌的模式.

Municipal Maps

Municipal Maps

Using data from publicly-available sets, 正规买球app排行的尺度范围从个人财产边界到城市到整个国家.

Map BYO POI

BYO POI

Rather than using our maps, 正规买球app排行可以吸收您的场地和兴趣点,以专注于与您的组织相关的特定场所.

Strategic Intelligence

真实世界图可以用六种不同的计算方式来讲述人类活动的整个故事. 正规买球app排行的分析团队对这些计算进行战略关联和排序,以帮助回答常见和不常见的业务问题.

Capture Rate

How many people in your area visit your venue?

Catchment Area

Where are your visitors coming from?

Cross-Visitations

Where else do your visitors go?

Dwell Time

How long do your visitors stay at your venue?

Foot Traffic

How many people are near your venue?

Visits

How many people spend time at your venue?

FAQs

How Does Unacast Ensure the Privacy of Data?

正规买球app排行从美国和其他地方的数百万智能手机上收集数据. 正规买球app排行绝不会在未经您明确同意的情况下收集或存储任何个人数据. 这确保了用户身份和个人信息在任何时候的保密性.

  • IDFA and/or advertising identifier (“Advertising ID”)
  • 表示为纬度的移动设备的位置, altitude, 以及移动设备的经度和位置的派生身份, such as a fast food restaurant
  • 移动设备操作系统和操作系统版本
  • Mobile device make and model
  • The name and version of an App
  • 与移动设备相关的其他元数据,如网络类型和IP地址
  • The category of the App that collected data (i.e. casual gaming, weather, social media)
  • GPS horizontal accuracy value
  • 数据采集时,App是否处于活跃使用状态或在后台
  • The speed at which the device was traveling
  • 如果设备在数据采集时正在充电
  • The direction that the device was traveling
  • 如果设备连接到WiFi或蜂窝网络
  • WiFi SSID(网络名)或BSSID(路由器的MAC地址)

Who can use this data and how?

Unacast’s data feeds are used by a range of industries, including for investment in real estate and equities, 由零售商进行选址和测量商店的客流量, 由公共部门规划公共空间和关键基础设施, 由物流公司通知仓储和运输, and by the financial industry to inform alpha, detect market shifts, and measure portfolio risk. Find more information about our use cases.

How often is the data refreshed?

Unacast为全球多个市场提供新鲜、高质量的数据和密集的位置数据. 正规买球app排行的社区和场馆数据包每4到26天更新一次, depending on the exact dataset. 正规买球app排行的新兴地区和移民模式数据包每10周更新一次, to account for extended holidays, etc.

How far back does the data go?

Currently, our datasets extend back to Q1 2019. 在某些情况下,正规买球app排行有2018年的数据,这取决于具体的用例. 正规买球app排行不断地用互补的数据集来精简正规买球app排行的模型, 因此,回顾的时间框架可以更准确地延伸到未来.

How is the data organized?

正规买球app排行的每个数据集都有一个明确定义的模式,该模式为feed中的用户提供了良好的文档记录. Read more about Unacast's data accuracy.

你使用什么方法来确保你的位置数据代表市场人口?

Unacast使用各种技术来提高正规买球app排行洞察力的可靠性, including supply correction, bias correction, and extrapolation. Without these, 用户最终可能会看到虚假的波动,从而扭曲位置数据集,并导致对人类移动情况的不准确洞察. 有关更多信息,请参阅正规买球app排行的方法部分.

您将使用什么关联策略来实现我的用例或实现我的目标?

相关性可能会变得棘手——这取决于您选择的方法, you can make data say anything you want. 但你要确保数据告诉你的是事实,而不是你想听到的. Unacast deploys a team of data scientists to make sure that our data is high-quality and reflects real-world events; and to make sure that the deliverable enables our clients’ specific use cases. 正规买球app排行努力了解客户想要解决的问题, which questions they’re trying to answer, 在正规买球app排行提出具体的解决方案之前,他们想要接触哪些受众.

How do you measure the validity of your data?

Iteration is the best path to quality. 正规买球app排行定期将正规买球app排行的产品与第三方或独立来源进行比较,以确定哪些地方可以改进. Unacast使用事实集,例如连接到场地wifi的设备数量,作为访问的代理. 要了解更多正规买球app排行的数据有多准确,请查看 Ground Truth Analysis of Unacast’s Foot Traffic.

What can location data do for your business?

Schedule a meeting with the Unacast team. Not ready to meet with us? Send us an email instead.

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